Paunohaya timu yevanyanzvi vekushambadzira , unogona. KUSARUDZA SEI DIGITAL kukanganwa nezve tekinoroji yehurongwa hwauri kutevera uye kutarisa kune zvimwe zviitiko kana nzvimbo dzekambani kwaunonzwa wakasununguka uye unogona kuvandudza zvimwe, pasina kupedza mavhiki kana mwedzi uchiedza kutsvaga munhu akakodzera wekuhaya nekudzidzisa.
Muchikamu chino, tichatarisa maitiro ekuongorora sangano rekutengesa uye mibvunzo yaunofanira kubvunza usati waita chero sarudzo.
Danho 1: Haisi itsva, kwete yekare
Chenjerera kuti vashandi vekambani vari pakati nepakati , haufarire agency ichiri nyowani (timu yechidiki yakatarisana chete nyika email list nekushambadzira kwedhijitari inogona kusaziva pfungwa dzakakosha sekumisikidzwa kwemhando, mutemo wemitengo uye nzira dzechinyakare) . Nenzira imwecheteyo, timu yechikoro chekare inogona kunge isina kujaira kushandiswa kwakanyanya kwematanho edhijitari uye kuyera mhinduro munguva chaiyo.
Danho rechipiri: Zvirinani vakashanda ikoko
Usafadzwa neSalesforce, Google kana Facebook certification . Hazvimborwadza kuziva kana vashandi vakaisa nguva yavo mukudzidziswa, asi munhu akawana chitupa uye asina kumbobvira ashandisa maturusi emushandirapamwe hazvina zvazvinobatsira kwauri. Kupfuura makosi apedzwa, vanotsvaga ruzivo , uye pamusoro data yebasa pezvose, vanotsvaga vaimbova vashandi vemakambani anotonga chiteshi . Vaimbove vashandi veGoogle, Facebook kana LinkedIn vanowanzo pihwa basa nemadhijitari ekushambadzira masangano nekuti ruzivo rwavo runovapa kuchiva kwakawedzerwa kukosha .
Nhanho 3: Tarisa kuvepo kwako online
Zvino zvawapedza nhanho mbiri dzekutanga, yave nguva yekutanga kutsvaga chaiwo madhijitari ekushambadzira masangano. Unogona kuwana zano rekuti sangano rinofunga sei nekutarisa kuvapo kwavo pamhepo uye maturusi ekushambadzira avanoshandisa. Kana paine nguva yekuburitsa zviziviso zvemutemo chero typos kana matambudziko ekugadzira mune zvawo , unogona kubvunza mabatiro avachaita basa rako . Unogonawo kuwana ruzivo rwezvavanokoshesa kuburikidza nezvavanosimudzira.
Danho rechina: Koshesa chido chebasa ravanoita
Chimwe chezvinhu zvikuru muchikwata chekushambadzira ndechekuti vanoda basa ravo uye vanonzwa kuti mhedzisiro ndeyavo. Iko kusanganiswa kwehunyanzvi , ruzivo uye chido chakakwana kuwana budiriro mumapurojekiti anofanirwa kuitwa pamwechete.
Heano mibvunzo mina yakakosha yaunofanirwa kubvunza iyo yekushambadzira agency yauri kufunga kuhaya:
– Ndeipi nzira yako yekushambadzira?
Kambani yaunomiririra inogona kunge ine pfungwa chaiyo pamusoro pezvavanoda zvekushambadzira kwedhijitari , uye inonyanya kufarira SEO , Instagram marketing, kana LinkedIn lead generation . Kunyangwe mumamiriro ezvinhu apo iwe une pfungwa yakajeka yezvaunoda, yakanaka kushambadzira agency inozokwanisa kukupa iwe chiono chekuti zvaunoda zvinokwana papi mukati mehurongwa hwakakura . Unogona kushamisika kuona kuti yako yekutanga pfungwa yekutengesa inogadzirwa mune imwechete chiteshi (musimboti, semuenzaniso Google Ads) inoita zvine musoro mune yakazara zano (90% Google Ads, 5% Instagram, 5% Facebook).
– Inguva yakareba sei paavhareji iwe unochengeta vatengi vako?
Muchidimbu: kureba kuri nani. Digital kushambadzira masangano ane vatengi vari paavhareji isingasviki 1 gore vanofanirwa kunyatso simbiswa.
– Ndeapi mhedzisiro yaungandivimbisa?
Ramba uchifunga kuti kana iwe uri muindasitiri inokwikwidza, dhijitari yekushambadzira agency haifanire kuvimbisa “pazasi mutsara” mhedzisiro, sezvo paine zvakawanda zvakawandisa zvinobatanidzwa.
– Mibairo uye ROI ichayerwa sei?
Ita shuwa kuti zviri pachena kuti mhedzisiro ichayerwa sei , pamwe nekudzoka kwako pakudyara (ROI).
Danho rechishanu: Ita musangano nesangano
Kana kusvika zvino mhinduro dzave dzakanaka uye maererano nezvawaitarisira, inguva yekuronga musangano nedhijitari yekushambadzira agency . Iyi inzira yakanaka yekuziva timu uye mukana wekujekesa chero mibvunzo usati wasaina chero chibvumirano.
Apa ndipo panoonekwa kusawirirana kwehunhu, izvo zvinogona kukanganisa kubudirira kwebhizinesi rako. Vamwe vanhu vanoridaidza kuti “doro bvunzo” uye rinowanzoshandiswa senzira yekuunganidza. Unganwa doro navo here? Tiri kutaura nezvenyaya yekufungidzira, asi hatimbodi kushanda nemunhu watisina kugadzikana naye .
Paunohaya agency yekushambadzira , unozvipira kuhukama. Kambani yako uye yako yekushambadzira agency ichashanda pamwe chete kune chimwe chikonzero: kukura bhizinesi rako uye kuzivikanwa kwemhando . Ungafungidzira here kushanda mukuwirirana nevashandi vesangano? Pane nzira dzakajeka uye dzakasununguka dzekukurukurirana here? Usati wasaina kondirakiti, sangana nevatungamiriri vesangano nedzimwe nhengo. Kana chimwe chinhu chisinganzwisisike, vimba nehutu hwako uye uenderere mberi. Kana pakupera kwemaitiro ese mhinduro dzemibvunzo yako yese dzakanaka, saka iwe hauna chimwezve chekufunga nezvazvo,