Pakati pehuwandu hwemazano ekushambadzira. ZVOKUITA KANA WANGOGARA aripo, pane mamwe mazwi akakosha anoreva zviitiko izvo bhizinesi rega rega kana muridzi wekambani anofanira kubata. Chinangwa chedu ndechekutonga idzi nzvimbo dzakakosha, tichishanda takabatana nezvinangwa izvo vatengi vedu vanoda kuzadzisa.
Chimwe chezviitwa zvikuru zvinotariswa nekushambadzira ndeye lead generation .
Chii chinonzi lead? Kutungamira ndeye mushandisi akapa data yavo kukambani , kazhinji kuburikidza nepeji yekumhara uye uyo, semhedzisiro, inova rekodhi mune yayo dhatabhesi iyo iyo kambani inogona kusimudzira zvinopihwa, zvirimo uye kuwana vatengi kwenguva refu .
Nekudaro, maitiro ekuvimbika kwevatengi anodarika kuwana
kutungamira mushure mekupedza izvo special lead zvinozivikanwa zviri nani sefunnel . Iyi nzira inofanirwa kufambira mberi nekusimudzira hukama nayo. Mamiriro ezvinhu aya anoitika kungave nekutumira zvinoenderana , nhau dzichangoburwa , kukwidziridzwa kana zvigadziriso zvinosimbisa sarudzo yavo yekutenga chigadzirwa kana sevhisi yako. Maitiro aya akakosha sechizvarwa chevatengi, sezvo akawanda anotungamira akarasika mukutengesa kwekuvhara maitiro nekuda kwekutadza kutungamirira manejimendi .
44% yevatengesi vanorega mushure mekufona kana kutumira email yekutevera.
80% yekutengesa inoda kutevera mashanu.
Usati wanyatsoongorora matanho
kana mazano anofanirwa kuteverwa kana wawana kutungamira , ngatidzidze zvishoma nezvazvo.
Kazhinji yenguva, kutendeuka kwekutungamira kunotsanangurwa sekunge kwaitwa kana kutungamira kwave mutengi data yebasa anobhadhara . Asi kutendeuka pachayo kunogona kureva chero ipi yeaya mamwe maitiro evatengi : kuva munyoreri kune yako webhusaiti , kufarira chimwe chezvipo zvekushambadza , kusaina kunyoresa kosi yepamhepo , kugovana zvemukati pasocial media , uye zvimwe zvakawanda.
Shanduko yemavhareji inoenderana neindasitiri yauri , saka unofanirwa kuziva manhamba aya kuti unyatso ongorora kushanda kubva pamubhedha wako kana imwe nyika kana mushandirapamwe wechizvarwa chekutungamira wakabudirira kana paine nzvimbo yekuvandudza.
Heino gwara kune avhareji % shanduko yehuwandu hwewebhusaiti traffic inouya kubva pamusoro peiyo funnel kune akasiyana maindasitiri :
Matanho ekutevera kuvhara kutengesa kwakawanda
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Chimiro ndechekuita nekukasira, nemhinduro yekukurumidza, mukati meawa makumi maviri nemana, kutanga kutendeuka.
Mushandisi anogona kubata zvakananga nerunhare , asi ivo vanogona zvakare kuzviita kuburikidza neakanyorwa mameseji , kuburikidza nemafomu nemaemail .
Chinangwa chiri chekutanga nhaurirano
zvichienderana nesvikiro ratinoshandisa, tinofanira kuva negwara remibvunzo ingangobvira kubva kune vatingangove vatengi uye takagadzirira kuva nekakati wandei kuedza kuonana panguva dzakasiyana .
Zvidzidzo zvinoratidza kuti pakati pe35 ne50% yekutengesa inoenda kumutengesi anopindura kutanga.
Yakashumirwa inotungamira inobereka, paavhareji, kuwedzera kwe20% mumikana yekutengesa kana ichienzaniswa neinotungamira isina kurerwa.
Zano: Govera cheroruzivorwunodiwa nemutengi, asi edzakusagovera mutengowechigadzirwa chako kana sevhisi pakutangakuonana nemutengi. Iwe unofanirwa kuedza kumukwezva kumusanganowakatarisana(nguva dzose zvichienderana nerudzi rwebhizinesi rako,