From Salesforce Marketing Cloud to Actito: move up a gear!
Identifying and correcting bias in analytics : It is essential to regularly review analytical models for potential bias. This may […]
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5 tips for choosing the right marketing activation solution
Combining these different measurement methods gives you a comprehensive and nuanced view of the effectiveness of your customer journey optimization
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Conversational Marketing: How WhatsApp is Revolutionizing Communication with Your Customers
Multi-touch attribution is an analytical approach Conversational Marketing: How WhatsApp is Revolutionizing Communication with Your Customers that helps understand the
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Actito, the alternative to Marigold Engage for simplified and personalized campaign management
Analytics allows the user interface to be dynamically adjusted according to individual preferences. For example, the order in which categories
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Adapting interfaces according to user preferences
Data-driven persona creation : By analyzing behaviors, preferences, and purchase histories, analytics helps create detailed customer personas based on real
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Marginality: What is it, How to Calculate it, and 5 Tips on How to Increase It
Business is a set of many processes, the efficiency of which is measured in special indicators. One of the most
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The impact of analytics on customer journey optimization
This article will explore how analytics is transforming customer journey optimization, from deep understanding of behaviors to real-time optimization to